• On January 4th, 2023, Armani beauty announced American actress and producer Sydney Sweeney as the new face of their MY WAY fragrances.

    Sydney Sweeney is the new face of Armani Beauty

    Written by Elva Ahlbin

    Introducing Sydney Sweeney as the new face of  Armani Beauty´s MY WAY fragrances, the iconic Italian fashion house has kicked off 2023 with a celebration of inner beauty and a powerful message of free and profound femininity.

    “When I choose a new testimonial, I like to observe their personality, which is vital for communicating a message and creating a following. I was immediately struck by Sydney’s energy and fresh attitude, which shows in her open, genuine smile. She has determination and talent and is one of the most versatile and magnetic young actors of the moment. All this makes her the perfect embodiment of the MY WAY spirit: a free and profound idea of femininity”, said Giorgio Armani.

    Sydney Sweeney added: “I could not be happier and prouder to represent Armani beauty. This brand values inner beauty and provides high-quality products to bring out everyone’s most authentic selves. MY WAY is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others.”

    Sydney Sweeney has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role as Cassie Howard in the acclaimed HBO high school drama series EUPHORIA, which debuted in 2019 and is now entering its third season. In 2022, Sweeney was honored as a “Phenom” on the TIME100 Next List, Time Magazine’s annual list highlighting those individuals who are shaping the future and defining the next generation of leadership. 

    The new MY WAY campaign captured by Italian photographer Dario Catellani and German director Jonas Lindstroem is an invitation to explore new horizons and carve everyone's own path and allows the viewer to experience the world through Sydney’s eyes. It captures a new vision of femininity that is both profound and free-spirited. The visuals of the campaign was released on January 4th, following a film on January 30th.

    In tandem with Sweeney's role, Giorgio Armani introduces MY WAY PARFUM, a floral woody powdery fragrance defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida. The refillable bottle reflects the fragrance's intensity and radiance, dressing in tones that graduate from inky blue to radiant pink.

    Sweeney joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Regé-Jean Page, Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio.

    On January 4th, 2023, Armani beauty announced American actress and producer Sydney Sweeney as the new face of their MY WAY fragrances.

  • LE GRAND NUMÉRO DE CHANEL

    Written by Fashion Tales

    THE SPECTACULAR WORLD OF CHANEL FRAGRANCES

    CHANEL is unveiling the beginning of this olfactory odyssey.

    The journey begins in the middle of a colossal square, a hub of possibility. Beneath a sky full of sparkling symbols, the space comes to life, shining briefly but brightly. Take the time to listen to the walls talk and to recognize the shapes of emblematic, larger-than-life bottles, each an entrance to another dimension.
    The essence of CHANEL perfumery is a taste for that which cannot be defined, the expression of a style rather than an ingredient. Each CHANEL fragrance is a train of thought, a complex composition in which every raw material is sharpened, resulting in an olfactory kaleidoscope. A living fragrance, like a concentrated form of vital energy that evolves according to each person’s unique skin chemistry.

    The legend N°5
    Welcome to 1921. You will be traveling back in time to play the role of Ernest Beaux: a talented perfumer who has been asked by a very popular designer to create a fragrance that is «artificial like a dress.» During this immersive, multi-sensory experience, you will meet Gabrielle Chanel, who is patiently waiting to discover your work. She chooses the 5th sample you present to her and decides to name it after her favorite number. She, who presents her collections on the fifth day of the fifth month of the year, hopes this will bring it luck…
    You will not only be participating in a reenactment: through virtual reality, you will be able to truly experience this moving, historic moment, the creation of N°5.

    “ When Ernest Beaux presented her with the fifth sample,
    it was a striking revelation; Gabrielle”
    this new fragrance, she recognized it.

    Hélène Fulgence,
    Director of Patrimoine de CHANEL

    As an icon with a century of legend behind it, did you think you knew everything there was to know about the world’s most famous fragrance? Prepare to travel through space and time on a journey to artistic and olfactory exploration. Lose yourself in its world, absorb its power, experience its revolution.

    One of Chanel’s best-kept secret that’s been one of the house most coveted products up to this day. Acknowledge across the world and personalized by star and artist like Marilyn Monroe who once said she only wore Chanel No.5 to bed. The versatile talented artist and key persons for the shaping of the 20th century’s pop culture and its evolution Andy Warhol who  illustrated the the iconic bottle 
“Chanel 354”. Included in he’s  Ads series from 1985 reflecting Warhol’s fascination with American consumerism.

    Close your eyes. Think of the word «fragrance.» Notice what is immediately summoned to mind. With its abstract scent, symbolic number for a name, and radically simple bottle, N°5 had universal appeal from the moment it was created. It is the archetypal fragrance. Its sober elegance made it a design masterpiece, even earning it a place at the MoMA. It is an icon that could stand alone, speaking for itself until 1937, when Mademoiselle gave the fragrance a face for the very first time, praising it not just as a perfume, but as a way of life, a model of modernity, a style. Marilyn Monroe, Catherine Deneuve, Carole Bouquet. But also Laurie Simmons, Salvador Dali, Oskar Schlemmer, Burton Morris, Andy Warhol, and more. Walk amongst those who came after her as the face of the fragrance and admire 30 exceptional works of art inspired by the most famous scent in the world.

    Gabrielle Chanel was the first fashion designer to lend her name to a fragrance. N°5 is a spectacular creation whose trail exudes personality. Viewing fragrance as an accessory that defines one’s look, Gabrielle Chanel wanted a fragrance that smelled like a style rather than a flower.

    “ N°5 acts as a magic formula that shows a woman her own power. It is the fragrance par excellence because, far from imposi”ng an ideal of femininity, it embraces it in all its nuances
    Hélène Fulgence,
    Director of Patrimoine de CHANEL


    But she also wanted to approach the craft in a unique, visionary way, immediately incorporating expertise at every stage of design and production, and placing Ernest Beaux in charge of creating the CHANEL Perfume Laboratory. Three perfumers have succeeded since, and each has inherited the responsibility of maintaining a consistent supply of the high- quality raw materials that go into N°5.

    Like Gabrielle Chanel, who was determined to create a chance for herself, take your chance and use it to your advantage in the electric backstage atmosphere. Tread the boards of this cabaret, which serves as a reminder that, while singing on stage in Moulins around the year 1901, Gabrielle Chanel became Coco. Spin the wheel of fortune. The prizes are real, and your luck will never run out. Count on the 4 faces of CHANCE to mirror your own and make you feel incredibly alive.

    Learn more about Chanel fragnaces at www.chanel.com
    All rights reserved Chanel

  • Vivienne Westwood

    Written by Fashion Tales

    Dame Vivienne Westwood, fashion icon and revolutionary, passed away on December 29, 2022 at the age of 81.

    Westwood was a leading figure in the punk movement of the 1970s and 1980s, and she was an influential and pioneering designer who changed the face of fashion. Westwood was born in 1941 in Tintwistle, England. She was a self-taught designer who created her own unique style by combining elements of punk and traditional British tailoring. Westwood's designs were often controversial and daring, and she was known for her creative and provocative style. She was also a staunch environmentalist and animal rights advocate, and she was a vocal critic of the fashion industry, often speaking out against fast fashion and unethical practices. Westwood was a trailblazer in the fashion world and was credited with creating the punk look. She popularized elements such as safety pins, tartan, and bondage straps.

    Westwood's legacy will live on forever. She was a fashion icon who pushed boundaries and challenged the status quo. Her influence on culture and fashion was profound, and she will be remembered as an inspirational activist and advocate.

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