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images courtsy of Max Mara photography Mattias Björklund |
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Samsøe Samsøe is excited to announce a one-of-a-
kind coffee bar pop-up experience accompanied by an
innovative upcycled denim installation. This immersive
event for one week will showcase the brand’s commitment
to sustainability and creativity while providing a memorable
and laid-back experience.
The Samsøe Samsøe Kaffebar will take place in Paris from
the 20th of June to the 27th of June 2023. Designed with a
vision to merge fashion, art, and sustainability, the pop-up
event aims to celebrate the brand’s core values while offering
an interactive space for visitors to indulge in quality coffee and
admire the beauty of upcycled discontinued denim furniture
co-created with Set Designer, Fatima Fransson.
The highlight of the pop-up experience is the captivating
upcycled denim installation in a thrilling art gallery in the
center of Le Marais, which showcases Samsøe Samsøe’s
dedication to reducing waste and promoting circularity in the
fashion industry. The installation will feature a stunning display
of intricate denim furniture made from repurposed discarded
denim fabric to breathe new life into the material.
Furthermore, the Samsøe Samsøe Kaffebar will also offer
a limited-edition capsule collection and a selection of
delectable Danish treats, perfectly complementing the
sensory journey through the pop-up space.