• CHANEL - Dakar 2022/23 Métiers d'art show - Why Dakar?

    Written by Fashion Tales

    The choice of Dakar to present the CHANEL 2022/23 Métiers d'art collection on December 6th, 2022,
    is the result of meetings three years ago with friends of the House who have lived there,
    who are carrying out artistic projects there, who are planning to do so, or who are simply interested in its creative effervescence.

    Dakar is an influential artistic capital on the international scene, especially in all the fields that are dear to us such as fashion, cinema, dance, literature, contemporary art, and music.

    Going to Dakar means engaging in a dialogue with the country that welcomes us. The honour bestowed upon us must go hand in hand with concrete actions in terms of creative dialogue, transmission of know-how and sustainable development.

    More than a fashion show, this event will be part of a three-day programme, on December 5th, 6th and 7th, 2022. It will be designed for guests, whether they are artists, designers, personalities from the world of culture, students, lovers of art and crafts, journalists or fashion editors, mainly from Dakar and Senegal.

    In order to pay tribute to this artistic stronghold, it seems essential to us to have a long-term approach. The choice of venue for the show is part of this goal: in our own way, we will contribute to the renovation of the former Palais de Justice.

    In January 2023, la Galerie du 19M will come to Dakar for several months to launch, with the support of IFAN (Institut fondamental d’Afrique noire), exchanges and creative dialogues with Senegalese personalities, celebrating the richness and diversity of the embroidery and weaving trades in a programme that is free and open to all. The aim of this programme is to promote the transmission of know-how and to encourage vocations among the general public, schoolchildren, students, families and craft lovers. Between contemporary creation and traditional know-how, the new collaborations will be exhibited in a second time in la Galerie du 19M, Porte d'Aubervilliers, in the Greater Paris area.

    These projects will only be truly meaningful if there is also a longer-term contribution to society and the local environment beyond the show. To ensure this is the case, CHANEL intends to create a positive lasting impact by co-developing and supporting several entrepreneurial initiatives with Senegalese organisations and experts. These will focus on the key areas of transmission of savoir-faire, responsible and regenerative agricultural practices for raw materials and circularity.

    In all its dimensions, this event, which we invite you to join, is the starting point of an ongoing exchange between CHANEL and Senegal.

    #CHANELMetiersdArt
    Images by Malick Bodian with Ibrahim Kamara

    Copyright CHANEL

  • CHANEL – Dakar 2022/23 Métiers d'art show A documentary series by Ladj Ly and Kourtrajmé

    Video by Fashion Tales

    Virginie Viard has entrusted filmmaker Ladj Ly and students from the Kourtrajmé school in Montfermeil and Dakar to produce a documentary series about the CHANEL 2022/23 Métiers d'art show.

    Established in 1994 by Kim Chapiron, Toumani Sangaré and Romain Gavras, Kourtrajmé (French back slang for court métrage “short film”) is a French association and collective of artists working in the audio-visual field. Present today in Montfermeil, Marseille, Madrid and Dakar - since January 2022 - it provides training in the film industry open to all, free of charge and without pre-requisites. A symbol of Senegal's importance in the film industry, the Kourtrajmé Dakar school guides young Senegalese directors and scriptwriters by giving them access to artistic and technical training as well as the possibility of extending their professional network.

    Filmed between the CHANEL Creation studio on rue Cambon in Paris, le19M located between Paris and Aubervilliers, and Dakar, a series of four videos have come out of this encounter between Virginie Viard, Ladj Ly and the school's students. In the run-up to the show, which will be held at the former Palais de Justice in Dakar, Ladj Ly emphasises the creative freedom of this collaboration: “The idea of this project is to build a bridge between the school in Montfermeil and the one in Dakar. It's a very real exchange. Kourtrajmé's motto has always been total freedom. We explained the project to the students, gave them a vision and then they suggested things with their own artistic identity all while remaining faithful to the world of CHANEL.”

    The first episode of this series reveals the final preparations for the collection in the CHANEL ateliers and the Creation studio, interspersed with images of Dakar where choreographer Dimitri Chamblas and the dancers from L’École des Sables rehearse under the watchful eye of Virginie Viard.

    The film of the CHANEL – Dakar 2022/23 Métiers d'art show will be unveiled on Thursday December 8th at 1pm Dakar time and 2pm Paris time, on chanel.com.

    #CHANELMetiersdArt

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