The Maison Cartier open the doors of its first boutique in Stockholm
Written by Fashion TalesThe first Scandinavian boutique opened today by Bruno Carraz, Cartier Managing Director Benelux & Scandinavia. Located in Smålandsgatan 10, the new Cartier boutique is a place where the Scandinavian culture and spirit are honoured in many different ways; through the design, the combination of shapes and choice of materials, as well as allusions to the boundless natural beauty of the Nordic world.
“Cartier has always been full of curiosity and open to the world. Sweden emerged as a natural choice, sharing our taste for sleek and pure design, among other values. Stockholm is the city that Cartier has chosen to both demonstrate and share its living heritage, its creativity and the excellence of its creations.” Bruno Carraz, Cartier Managing Director Benelux & Scandinavia
About the boutique
Serving as a backdrop and setting the tone from the outset is a panther watching over the city of Stockholm, carved in bas-relief on a wooden panel. The interior of the Cartier boutique incorporates myriad details inspired by Scandinavian design, as the testament to the compatibility of Cartier with this new territory.
The colour blue is used to evoke the lakes, archipelagos and sea. Wood is prevalent – like the trees and forests – with walls in light grained oak. The main lounge takes its inspiration from a tree house and the library calls to mind an open window with forest views. Countless elegant touches and Cartier signatures complete the scene. White wood, beige carpet and wall hangings adorn the area devoted to diamonds, accentuating their sparkle in a serene and luminous environment. Intimate and sophisticated, the setting is enriched with Cartier symbolism, including the panther discernible from the entrance and the Côtes de Genève motif in the VIP room. As a final touch of refinement, Cartier has created an exclusive area within the Stockholm boutique for guests to enjoy a coffee. A refined time to experience the ‘art de vivre’, enhanced by the soft lighting, mix of materials and decorative accessories.
Opening hours
Monday – Friday | 10.30am – 6pm
Saturday | 10.30am – 5pm
Sunday | Closed
Phone number | +46850556600
Book your appointment via [email protected]
About Maison Cartier
Cartier was established in 1847 by Louis-François Cartier when he took over the jewellery workshop owned by his master Adolphe Picard at 29 Rue Montorgueil in Paris. The jewellery dynasty that he subsequently created remains unparalleled to this day. Cultured, respectful of tradition and fueled by an insatiable curiosity, the Cartiers had a thirst for knowledge. Louis François studied Oriental languages, while two generations later his grandsons Louis, Pierre and Jacques compiled an extraordinary book collections devoted to the history of art covering every period on every continent. Over the first half of the twentieth century, the three brothers would lay the foundations for what would become the Cartier spirit.
