Stockholm, 24 October — The fast-growing global brand SKIMS, founded by Kim Kardashian and Sweden-born Jens Grede, is making its entry into Sweden. SKIMS will open its first two stores at Nordiska Kompaniet in Stockholm and Gothenburg, marking the brand's initial physical presence in Sweden and a significant step in its international expansion.

Since its launch in 2019, SKIMS has revolutionised the fashion industry with its “solution wear,” which includes underwear, shapewear, and loungewear designed for all body types. The brand offers sizes ranging from XXS to 5XL in up to 15 different shades. SKIMS products combine comfort and performance with innovative materials, featuring everything from seamless bras and weightless underwear to shapewear that adapts to the body. On 24 October, SKIMS will introduce its best-selling products at Nordiska Kompaniet, including popular collections such as Fits Everybody, Seamless Sculpt, Cotton Rib, and Cotton Jersey.

”The Swedish market is a natural next step for us. Swedish consumers are discerning and demand high quality, which aligns perfectly with our values. NK has long been a strong platform for international brands to reach the Swedish audience, and we are excited to offer our range here and see great potential for further growth across the Nordic region,” said Jens Grede, Co-Founder and CEO of SKIMS in a press release.

SKIMS has quickly established itself as a leading global brand and was ranked as one of Time Magazine's 100 Most Influential Companies in both 2022 and 2023. The brand has collaborated with other successful names such as NBA, Swarovski, and Fendi.

”When we started SKIMS, it was important for me to create products that empower people to feel their best, offering a wide range of sizes and shades that deliver both comfort and confidence. Bringing SKIMS to Sweden is a special moment for us, and I look forward to our Swedish customers experiencing what SKIMS is all about,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS.

From 24 October, SKIMS will be available at Nordiska Kompaniet in Stockholm (Level 1) and Gothenburg (Lingerie, Level 2), initially offering women's collections.

”We are incredibly proud to be the first in the Nordics to introduce an international and exclusive brand like SKIMS at NK Stockholm and Gothenburg, as well as online. That prominent brands choose NK for their entry into the Swedish market is a testament to us being a world-class department store. With this launch, we further strengthen our position as a key destination for fashion and lifestyle, where you can always find the very best selection. The addition of SKIMS enhances our offering even further,” said Henrik Lilja, Acting CEO of Nordiska Kompaniet.

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