News: adidas x Thebe Magugu
Written by Yasmine MSOUTH AFRICAN DESIGNER THEBE MAGUGU IS STRONGLY INSPIRED BY HIS COUNTRY AND THE WOMEN IN HIS LIFE. HIS AND ADIDAS' VIBRANT WORLDS MEET TO CREATE WHAT CAN ONLY BE DESCRIBED AS A SENSATION.
adidas and South African luxury designer Thebe Magugu teamed up once again for the launch of the brands’ Fall/Winter 2022 collection. The visual plant print grounds the latest line of pieces with a touch of nature in the collecdtion which is now available at the website.
“For the second drop of my collection with adidas, I focused on finding beauty in the everyday. Inspired by the heritage of my native land, this drop unveils the Bird of Paradise print, enthused by unbridled joy and freedom. I am thrilled to be able to bring this to life with adidas’ iconic performance and lifestyle pieces,” Thebe Magugu states
The collection includes many dfiferent pieces including a Poncho Hoodie, sports bras, t-shirts, socks and training tights that are made to wear and be happy with. The beutiful embroidery of the Bird of Paradise plant that follows through the collection including many different patterns in different shades. To continue to work on sustainability, the sportswear brand’s have been created with recycled materials.
adidas x Thebe Magugu’s collaboration is available on adidas.com