BOSTON, MARCH 2018 – For more than three decades, the New Balance 574 has been one of the industry’s most revered sneakers and today is one of the brands most iconic silhouettes. On March 15th, New Balance will celebrate the 574 in its original colorway – grey, which has become a color synonymous with the brand. New Balance “Grey Day” will come to life in more than 20 cities globally with cultural events that celebrate the iconic 574, the transcendent nature of grey and the enduring legacy of New Balance classic running heritage.

More than just a hue, grey represents the fearlessly independent state of mind and has come to define the understated design philosophy that anchors New Balance footwear. The New Balance 620, which was released in 1980, was the first silhouette to offer a full grey upper with the intention of the shoe fitting into your existing lifestyle and catering to urban running. In 1982, the New Balance 990 continued to challenge popular opinion, and 80’s footwear trends, with its release as the first performance silhouette at $100 and in an upper done in premium grey suede and mesh. Since then, beloved New Balance models have been released in grey and the color has come to signify New Balance’s heritage and independent spirit within the footwear industry.

For more information about New Balance “Grey Day” and to connect: @Newbalancesverige @NBLifestyle #574 #NBGreyDay