Just in time for Halloween and the festive winter season, HUGO announces the release of its latest capsule collection, celebrating the timeless appeal of Disney and Tim Burton’s iconic stop-motion film.

The collection stars the unforgettable Jack Skellington, featured on a range of cozy jersey and knit pieces with relaxed fits, including sweatshirts, T-shirts, hoodies, and versatile day-to-night pajamas. Accessories include socks, sneakers, a beanie, a scarf, and a tie. Fans of the beloved film will recognize its distinct imagery, rendered in bold prints and jacquard knits, with a color palette of black, accented by shades of red, purple, and white.

Reflecting HUGO’s mantra, “HUGO Your Way,” the designs draw inspiration from the movie’s themes of self-discovery and authenticity. Jack Skellington’s whimsical journey encourages fans to celebrate their true selves and embrace their unique qualities.

To mark the launch, HUGO released a campaign filled with maverick energy and surreal imagery, blending the brand's signature self-expressive style with the distinctive visuals of The Nightmare Before Christmas. The campaign will be featured across HUGO’s social media and ecommerce channels, showcasing the collection’s graphic elements and high-contrast design inspired by the film.

The new collection will be available starting October 16, 2024, in stores and online at hugo.com.