Marimekko Maridenim introduces new elements in 2026

Marimekko enters the new year with a fresh expansion of its Marimekko Maridenim line, combining iconic prints with sustainable innovation. First launched in 2024, the Maridenim range has already established itself as a favourite for effortless, print-forward dressing.

For spring 2026, the collection welcomes both new colours and prints. A soft light pink variation of the classic denim shirt and jeans, available in the Barrel and Wide fits, now features the house’s legendary Unikko floral pattern, originally designed by Maija Isola in 1964. This refresh brings a delicate, feminine energy to the iconic poppy motif.

Joining the lineup is the rhythmic Keidas print, designed by Annika Rimala in 1967. Originally inspired by the pulse of youth culture, its ornamental energy now appears on the collection’s denim shirt and Loose-fit jeans, marking its debut on denim and showcasing Marimekko’s innovative approach to textile expression.

 The collection offers four versatile fits: Barrel, Loose, Wide and Straight, each designed for easy styling.

Crafted in alignment with the Ellen MacArthur Foundation’s Jeans Redesign guidelines, every piece uses mono-material cotton and removable hardware to enhance recyclability. Innovative finishing methods, such as laser and ozone washing, replace traditional techniques, highlighting Marimekko’s commitment to circular fashion.